Brand

CI / BI

CI BASIC System

SK CI requires a minimum amount of protective space to be left around the symbol marks and word marks to preserve their formative characteristics.
The spatial regulations of the symbol marks and word marks are divided into “spatial regulations A” and “spatial regulations B” according to their use, which must be strictly observed.

AWhen applying the SK identifier, make sure that there is sufficient clear space according to these guidelines. Assuming the letter “K” of the logo mark is X high, 0.5 times that amount space should be left around X in all directions.

BThis particular rule is applicable only if it is difficult to secure visibility due to space limitations. In addition, it is important to maximize the visibility of media applications such as outdoor billboards or rotational ad panels at sports stadiums. Assuming the letter “K” of the logo mark is X high, 0.25 times that amount of space should be left around X in all directions.

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Color System

Primary Colors

The primary color palette consisting of SK Red and SK Orange should be printed with a color chip.

주요색상 테이블 (Color Name, SK Red, SK Orange 구성)
Color Name	SK Red	SK Orange
Pantone Color	186C	158C
Process Color	C0, M100, Y81, K4	C0, M66, Y97, K0
RGB Color	R234, G0, B44	R255, G122, B0

Black and White

For black and white tone prints, SK Black and SK White should be printed

Secondary Colors

The secondary color palette consisting of SK Blue, SK Green and SK Teal should be printed with a color chip.

보조색상 테이블 (Color Name, SK Blue, SK Green, SK Teal 구성)
Color Name	SK Blue	SK Green	SK Teal
Pantone Color	300C	2292C	3275C
Process Color	C100, M50, Y0, K0	C43, M0, Y100, K0	C100, M0, Y50, K0
RGB Color	R0, G114, B198	R155, G207, B10	R0, G154, B147

Background Color Scheme

Background Color Value

In principle, the SK identifier should be printed in colors with a backdrop color value ranging from below 30% to above 80%.

Color

In principle, the SK identifier should be printed in colors with a backdrop color value ranging from below 30% to above 80%.

CI Combination System

Communication name

The communication name is a combination of SK CI and a company name.
When applying the company name combination, the rules and principles must be observed to prevent the image from being damaged by distortion, transformation, misuse, etc.

corporate name

Since the corporate name is the official name of a legally registered company, use Co., Ltd. (Korean) or Co., Ltd. (English) after the abbreviated name.

Abbreviated Corporate Names

An abbreviated corporate name in horizontal alignment may be used when the SK identifier needs to be highlighted more than the corporate signature or when the space is intended to show the full-bleed “Wing of Happiness” on the applied form.