Brand

CI / BI

CI BASIC System

SK CI needs a minimum amount of protective space around symbol marks and word marks to maintain its formative characteristics.
The spatial regulations of symbol marks and word marks are divided into spatial regulations A and spatial regulations B according to their use, which must be observed.

CI 기본시스템 예시 A안

AWhen applying the SK identifier, make sure to have sufficient clear space according to these guidelines. Assuming the letter “K” of the logo mark is X high, there should be 0.5 times around the space of X in all directions.

CI 기본시스템 예시 B안

BThis particular rule is applicable only if it is difficult to secure visibility due to space limitations and it is important to maximize the visibility of media applications such as outdoor billboards or rotational ad panels at sports stadiums. Assuming the letter “K” of the logo mark is X high, there should be 0.25 times around the space of X in all directions.

Color System

SK ecoplant

Primary Colors

The primary color palette consisting of SK Red and SK Orange should be printed with a color chip.

주요색상 테이블 (Color Name, SK Red, SK Orange 구성)
Color Name SK Red SK Orange
Pantone Color 186C 158C
Process Color C0, M100, Y81, K4 C0, M66, Y97, K0
RGB Color R234, G0, B44 R255, G122, B0
SK ecoplant
SK ecoplant

Black and White

For black and white tone prints, SK Black and SK White should be printed

SK ecoplant SK ecoplant SK ecoplant

Secondary Colors

The secondary color palette consisting of SK Blue, SK Green and SK Teal should be printed with a color chip.

보조색상 테이블 (Color Name, SK Blue, SK Green, SK Teal 구성)
Color Name SK Blue SK Green SK Teal
Pantone Color 300C 2292C 3275C
Process Color C100, M50, Y0, K0 C43, M0, Y100, K0 C100, M0, Y50, K0
RGB Color R0, G114, B198 R155, G207, B10 R0, G154, B147

Background Color Scheme

배경색상규정 예시 - 무채색

Background Color Value

The SK identifier should be in colors in principle with backdrop color value ranging from below 30% to above 80%.

배경색상규정 예시 - 배경색

Color

The SK identifier should be in colors in principle with backdrop color value ranging from below 30% to above 80%.

CI Combination System

SK ecoplant
SK ecoplant
SK 에코플랜트
SK 에코플랜트
SK ecoplant

Communication name

The communication name is a combination of SK CI and a company name.
When applying the company name combination, the rules and principles must be observed to prevent image damage caused by distortion, transformation, misuse, etc.

SK ecoplant co.,ltd, SK 에코플랜트주식회사
SK ecoplant co.,ltd, SK 에코플랜트주식회사

corporate name

Since the corporate name is the official name of a legally registered company, use Co., Ltd. (Korean) or Co., Ltd. (English) after the abbreviated name.

SK 에코플랜트, SK ecoplant
SK ecoplant, SK 에코플랜트

Abbreviated Corporate Names

An abbreviated corporate name in horizontal alignment can be applicable when the SK identifier needs to be highlighted more than the corporate signature or when the space is too show the full-bleed “Wing of Happiness” on the applied form.

BI INTRODUCE

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